Beyonce Finally Launches New Clothing Line [PICS]

Queen Bey has finally announced the official date for the launching of her new clothing line named 'IVY PARK', which will start being on display from April 14th.


The name of the line is a combination of the Roman numeral IV — a significant number for Beyoncé, as both she and her husband, rapper Jay Z, were born on the fourth of the month— and park. Park is in reference to, well, actual parks, where you can wear Bey’s clothes and be the envy of absolutely everyone. The label, partly backed by Topshop’s Sir Philip Green, is a standalone brand, which both Bey and Green co-founded and own.


hilip has created some amazing collaborations, but I wanted a partnership and a standalone brand,” Beyoncé explained in a press release. “When I’m working and rehearsing, I live in my workout clothes, but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athleticwear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”



See more photos of the clothes samples below ...